Art Directors, whose specialties lie in storyboarding, typography, logo design, web layout design, and a multitude of other visual communication skills, are veteran designers. Your most promising candidates should have a polished and relevant portfolio of work. They should anticipate displaying and discussing a few strategically chosen work samples during their interviews, either in print form or on a mobile device.
In addition to serious design chops, you’re looking for a team leader. Art directors provide strategic direction for the team, create project schedules and manage less experienced creatives. They should be able to present their work to non-creative management staff, give constructive feedback to their colleagues, and enlist assistance from people in other departments as needed.
Use open-ended and situational interview questions to hire the right art director for your team. During this conversation, be on the lookout for candidates who highlight their business acumen and staff management skills. It’s a red flag if they haven’t done their homework on your company and are not familiar with your brand or your clients. Finally, the relevance of their experience is as important as the length of their experience. Look for someone with a strong understanding of your industry, or someone whose experience easily translates to your company’s mission.