What you’re looking for in an in-house Graphic Designer will depend on your establishment. Will they be working in-house or will they be working at a creative agency? The difference is that the former will work for one brand exclusively, and the latter will need to adapt their work to a broad range of clients. The following interview questions address both scenarios.
For this role, wherever they will be working, it’s critical to review portfolios beforehand and interview candidates whose work closely matches what you’re trying to achieve with your visual branding. Outstanding candidates will curate relevant work samples and display them, either in print or on a mobile device, at their interviews. Use their portfolios as conversation starters. Ask them about what resources they were given to begin a project, and how they worked with other members of the team to complete it.
Interviews are also a great opportunity to learn about your candidates’ soft skills. How well do they take feedback? How comfortable are they with presenting their work to management and stakeholders? All of this is valuable information that you can use to hire the right designer for your team.