Crush your Search Engine Marketing Interview Questions with our guide
Search Engine Marketing Interview Questions
Search Engine Marketing Interview Questions – These open-ended, situational, and process-based questions will help you hire the right search engine marketing specialist for your team. Put another way, these questions can only be answered by someone with actual SEO and SEM experience. Hard skills are critical in this role. You’ll want someone with hands-on experience in projects such setting up paid search campaigns, funnel analysis, page optimization, keyword research and preparing reports.
Look for candidates who are highly analytical. They should love data, be very friendly with spreadsheets and use numbers in their application materials to demonstrate a track record of success. Team players are ideal. The person you hire should be capable of building strong working relationships with developers, copywriters, and designers to set up campaigns. Finally, as marketers, they should understand their product’s selling points and the way their customers think. Responses to questions like “How do you choose keywords?” should give you a sense of that.
Since SEO and SEM are relatively new fields, your experience with finding qualified candidates may depend on where you are geographically. If more experienced candidates are not available in your area and you have the capacity to train a new hire, consider hiring for potential instead of experience. When you conduct your interviews, look for candidates who ask smart, unrehearsed questions. These are the driven, high potential candidates you’ll want to hire.