Brand Manager Job at Jumia – Jumia is Africa’s leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.
As Brand Manager, you will have the end-to-end responsibility of the customer experience and growth of the category that has been assigned to you.
Your role is to bring in the relevant assortment, design targeted promotions, and manage partners including vendors and brands.
Constant interface with the commercial planning, Vendor success & Marketing team.
Ensure continuous growth of our existing business by owning pricing and promotions strategy, working with marketing teams to improve product content and visibility; and managing stock availability by coordinating teams across the business to bring the product to the customer.
Complete Sales performance of the 3c’s Categories, vendors, merchant’s management and monitoring of sales strategies with a view to increasing the Business unit’s Net Margin Position (NMP) & Gross Merchandise Volume (GMV).
Customer acquisition thru Value Offering, Sales Campaign Management, etc.
Create and present strategic insights for the Business unit to gain alignment of major initiatives at multiple levels of the organisation.
Analyse & Present post – promotion analysis for retail and Marketplace, quantifying impact to brand and category.
Define and optimize curation/assortment selection strategy for your category ensuring relevance of selection/styling to optimize revenues and sales velocity.
Support product and content creation process to increase assortment live.
Plan and maintain constant stock availability.
Trend Spotting: Should be able to identify broader trends and fill category gaps.
Build weekly marketing plan, contribute determining which products/subcategories will be promoted on website and through all marketing channels (Newsletters, Facebook, etc.).
Develop strong analytics to evaluate daily/weekly/monthly performance and optimize further marketing, pricing, and product selection.
Develop and manage subcategories under Jumia. Maintain the P&L and develop annual and quarterly category strategic plans by conducting financial analysis of the business.
Manage the entire physical product lifecycle, from strategic activities to tactical implementation, including product portfolio idea generation.
Work closely with the vendor management team to identify vendors and negotiate contracts to ensure best quality and costs.
Partner with Jumia Services to improve product availability, reduce costs, and minimize our working capital investment. Work together with system teams to identify main opportunities for process automation and efficiency gains.
Influence large number stakeholders across the business; work closely with the team members and other business groups to deliver results and be comfortable in presenting projects and results to senior leadership on a regular basis.
Requirements & Qualifications for Brand Manager Job