Senior Sales Manager Job at CWAY Nigeria Limited

March 29, 2022

Job Description


Senior Sales Manager Job at CWAY – CWAY Group is a multinational company specializing in the production & wholesale supply of treated water, water dispensers, soft drinks, foods & beverages industry in countries of Africa & Asia.

Senior Sales Manager Job at CWAY

Senior Sales Manager Job at CWAY Nigeria Limited

We are recruiting to fill the position below:





Job Title: Senior Sales Manager

Location: Isolo, Lagos
Employment Type: Full-time

Job Overview

  • Provide business leadership for the sales team to achieve the sales volume, distribution, and share goal through leading the sales transformation plan and the execution of the overall company’s strategic business plan.

Senior Sales Manager Job Responsibilities

  • Develop and implement sales and marketing strategies and plan to ensure profit maximization and excellent customer service. Ensure the achievement of sales targets.
  • Ensure product availability and visibility in trade through enforcement of healthy stock level in distributor’s warehouse and retailers stores, HORECA & Key Account according to company standard.
  • Ensure that pricing structure reflects market reality when compared with competitors and drive new product development.
  • Provide sales management, budget control, profit & loss, compensation programs, and incentive planning periodically.
  • Identify, nurture and harness new business opportunities to grow market shares through monitoring trends and development in the marketplace and ensure customers satisfaction.
  • Prepare monthly, quarterly, and annual sales reports according to the sales director and company set the standard.
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  • Provide supervision through field visits, observations, and measurement of results including performance appraisals and salary reviews.
  • Develop competencies and processes required to create an effective and efficient sales force.
  • Create and implement effective direct and indirect sales strategies, develop neighborhood sales strategy, and lead sales team towards achievement of sales goal.
  • Plan and coordinate information/data gathering and analysis to track the company’s brand against the competition.
  • Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals.
  • Establish effective relationships and collaborations with other departments (production, Finance & Logistics) to address key business issues and opportunities. Communicate company Food safety policy, requirements to customers and end-users. Ensure outlet conform with food safety requirements, product storage, vehicle/logistics conditions, and conduct / analyze customer feedback survey annually. Carry out product recall/withdrawal when necessary.

Job Requirements

  • First Degree in a relevant field, possession of an MBA will be an added advantage.
  • At least 7 years experience in FMCG sector, out of 3 years must be at a senior level position.
  • Must be numerate and familiar with data analysis and reporting. Must be a person of a high level of integrity and enthusiasm.

Application Closing Date

Not Specified.

How to Apply

Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.